FORTUNE the 20 Smartest Business Decisions of All Time : How Apple, Ford, IBM, WalMart, and Others Made Radical Choices That Changed the Course of Business Condition:Well Read The Group's founder and Chairman

The Group's founder and Chairman

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By incorporating chapters that focus both on ideas and communication principles

FORTUNE the 20 Smartest Business Decisions of All Time : How Apple, Ford, IBM, WalMart, and Others Made Radical Choices That Changed the Course of Business Condition:Well Read The Group's founder and ChairmanDecisions equal success nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet the company moves involve drama,