Big M, Little M Marketing : New Strategies for a New Asia Condition:Good they could finish each other's

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Big M, Little M Marketing : New Strategies for a New Asia Condition:Good they could finish each other'sDavid Ketchum brings a rare insight to marketing in Asia. His observation and recommendations are based on relationships with a broad range of marketers packaged goods and consumer durables as well as business to business products and services. The added bonus is that David Ketchum is a facile and gifted writer who holds the reader?? s attention from start to finish. A must read for anyone interested in doing business in Asia! Harold Burson, Founding