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Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself
written with a novelist’s eye for pacing
Because they are suffocating within the lines that define their town and their times
TheNinth Edition continues that tradition with new features that directly address the demands on today's student and today's classroom
The Valuation of Technology : Business and Financial Issues in R&D Condition:Like New Stretching the Brand offers practical"The Valuation of Technology is a timely and thoughtful book on a critical issue in the global business arena. Peter Boer's insights constitute important reading for leaders in all fields." Jeffrey E. Garten, Dean, Yale School of Management"The Valuation of Technology fills a critical void for those executives who wish to upgrade technology decision making from an art to a more definable science." George B. Rathmann, Chairman and CEO, ICOS
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