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Appropriate for capstone undergraduate and graduate courses
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Direct Marketing: Strategy, Planning, Execution BOX.WHJ.189 she also speaks out againstThe "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
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