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Fifty years on from its original publication
Since the publication of the first edition
Lanna developed a distinctive art
yet approximately 60 percent of new products fail in the marketplace
Marketing: The Core w/OLC and Premium Content Condition:Well Read Fifty years on from its" The Core, 2 E" by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting edge content and student friendliness set by "Marketing 8 E", but in a shorter, more accessible package. "The Core" distills Marketing's 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using "The Core" also benefit from a full sized supplements package. "The Core"
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