Dataclysm: Who We Are (When We Think No One's Looking) Condition:Like New ” —Brian D

” —Brian D

New footnotes have been added

The path to repair is through making deeper commitments

These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick

Dataclysm: Who We Are (When We Think No One's Looking) Condition:Like New ” —Brian DA New York Times Bestseller. An audacious, irreverent investigation of human behaviorand a first look at a revolution in the making. Our personal data has been used to spy on us, hire and fire us, and sell us stuff we dont need. In Dataclysm, Christian Rudder uses it to show us who we truly are. For centuries, weve relied on polling or small scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives