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Maps fascinate us
was born in a backwater village on the River Ganges
In this stunning volume
is the darkest date in the nation's history
Hooked : How to Build Habit-Forming Products George R.R. Martin Maps fascinate usWhy do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model a four step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on
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