GENERAL IDEA, “YEN SCARF”, 1991 Bruce LaBruce skin flick skin gang Mixed media on paper

Mixed media on paper

GI's dedication to creating multiples was tied to their critical interest in consumerism and art collecting/shopping

Emerging on the Toronto art scene in the early 1960s

dating from 1968

GENERAL IDEA, “YEN SCARF”, 1991 Bruce LaBruce skin flick skin gang Mixed media on paperGeneral Idea was founded in 1967 in Toronto by AA Bronson (b. 1946), Felix Partz (1945 1994), and Jorge Zontal (1944 1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art world) issues including consumerism, media consumption, the cult of the artist,