Developing Shopper-Based Category Management Foundations: Category Definition, Roles, and Strategies Tactics List the key components of

List the key components of each step in the category management process

Establecer por qué es importante para los detallistas comunicar clara y consistentemente su estrategia a sus clientes

Includes an assessment for individuals to take before starting these courses to identify knowledge gaps

category plan template and sample category plan

Developing Shopper-Based Category Management Foundations: Category Definition, Roles, and Strategies Tactics List the key components ofWell defined category foundations provide the rules, guidelines, and strategies for a categorys success or failure by aligning to how the Shopper most likely views the category; how items are segmented; and a solid category decision tree. Participants learn how to assign Category Roles and Strategies with the Shopper in mind, including their emotional needs, and be more creative when it comes to defining Retailer strategies. Dive into these strategic