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Online Course 011 – Category Tactics & Analytics
Build a business plan to achieve agreed upon goals
Strategic Planners: Professionals involved in strategic planning and decision-making within the context of category management
Retailer Share of Market
Understanding and Marketing to Your Shopper CatMan 101 Online Course 011 – CategoryCourse Overview This course gives an in depth overview of understanding the consumer and shopper, their needs, and their behavior beyond the basics, and beyond the category level. Retailers and suppliers need to realize how the big picture of shopper marketing works and ensure that they have the strategies and plans in place to set themselves up for success in future shopper marketing endeavors. Path to purchase, shopper trip missions, and shopper
