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A hands-on workshop allows participants to define the strategy for a specific retailer that they either work for
CPCA & CPCM* Level
retail measurement data
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Measuring Category Health (Baseline & Incremental Drivers) Select Option:Training Course Package $79 A hands-on workshop allows participantsCourse Overview Participants learn how course time a category health assessment, including an exploration of internal and external influences. An in depth understanding of baseline and incremental sales volume, drivers and measures are included in this assessment. Participants acquire the ability to address important questions that relate to a categorys health, including those associated with the consumer, trends, the economy, competition, and tactics
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